ERM Embraces Technological Innovation
Now in its second year, Event Rider Masters is embracing technological innovation to provide audiences with original viewing content. By employing the very latest technology will enable the ERM broadcast to deliver an engaging and exciting experience for fans and viewers around the globe
Award winning TV production company Red Handed has been appointed as the ERM series broadcaster. The live broadcast will be integrated across social media and live stream platforms, as well as a series of eight highlight programmes will be broadcast across major TV channels globally.
ERM is continuing their partnership with global technology provider SAP. The SAP spectator judging app will provides the chance to ‘take the judge’s seat’, generating spectator scores. Additionally, SAP Equestrian Analytics will produce live data and comparable split times of competitors with GPS tracking on the cross-country, which will be a feature in the broadcast programmes and the ERM live stream. Additionally, ERM is working with TV graphics experts SCG, sports timing leaders Rechenstelle and statistical analytical specialists Equi-Ratings.
Chris Stone, CEO of ERM said:
“The concept of ERM is to embrace innovation and showcase the human and equine athlete, as well as the heritage and excitement involved with the sport of Eventing. Our aim is to broaden the appeal of the sport to as wide an audience as possible. The enhanced experience for the fan via broadcast and digital channels will provide a spectator experience not seen before within Eventing”.
Paul Tapner, winner of the 2010 Badminton Horse Trials and ERM Technical Manager added:
“As an Event rider, I have experienced the high adrenalin surge that comes with competing at the top level. By working with our broadcast and technology partners and using innovative technology, we are bringing the fan closer to the excitement and action than ever before”.
Watch our short video on how to follow the 2017 ERM series here.