Event Rider Masters appoint Sunset+Vine as TV Distributor
Event Rider Masters (ERM) the world’s premier Eventing series have appointed Sunset+Vine, the UK independent TV sports production and media company as their global television distribution partner.
Sunset+Vine will be responsible for the distribution of the ERM international highlights shows and will also support the ambitions of ERM to move the current extensive live streaming coverage, from on-line only, to linear TV broadcast partners.
Sarsfield Brolly, Head of International Distribution, at Sunset +Vine welcomed the appointment:
“We are delighted to have been appointed by Event Rider Masters to act as its international distribution partner for the forthcoming series. The new short-form event format is something we believe that broadcasters, and viewers alike, will welcome.
“For the ERM 2020 series, we will be integrating our branded content model into the output which will enable us to offer broadcasters high quality programming at very cost-effective rates.
“We anticipate a healthy take up from broadcasters and are looking forward to working with ERM’s trusted production partner, Red Handed, towards delivering a condensed final day live package.”
ERM Chief Executive Jim O’Toole added:
“We are excited to be working with Sunset+Vine who bring global relationships and market-leading expertise in bartered programming which will add significant value to our commercial partnership offering. We currently air in 100 + countries via 31 broadcasters and see this appointment as a springboard to increase that reach dramatically.”
About Sunset+Vine
Sunset+Vine is a global force in sports broadcast production, distribution and commercial services. It has a large host broadcast division delivering coverage from events including the 2017 IAAF Athletics World Championships, the 2014/18 Commonwealth Games and the ICC T20 and Champions Trophy cricket; as well as producing the Premier League and Europa League football and international rugby for UK broadcasters.
Sunset+Vine’s programming division owns and produces two major international series – Gillette World Sport and Mobil1 The Grid – alongside three series for CNN - Mainsail, Winning Post and EQ. High end branded content films and titles sequences in motorsport, cycling and sailing are delivered through the creative arm Sunset+Vine Motion. Sunset+Vine’s Media Partnerships division provided the news distribution service for the 2017 America’s Cup, the programme, news and digital distribution for the 2017/18 Volvo Ocean Race and the World Sailing World Cups.
Sunset+Vine’s growing digital production division produces and optimises content on social platforms for federations, teams and events. The client portfolio includes the FIE, ECB, Lord’s Cricket Ground, Youth Olympics and Henley Royal Regatta. Sunset+Vine has spearheaded innovation in sports coverage for over 20 years - from its award-winning Cricket coverage for Channel 4, to transforming the way Disability Sport had been produced and presented during the 2012 Paralympics.
PR contact details for further information:
Jim O’Toole. Chief Executive, Event Rider Masters
M: +447872465412, E: jim@eventridermasters.tv
Greg Moore, Head of PR, Sunset+Vine
M: +44 (0)7748 968 695 E: greg.moore@sunsetvine.com