Land Rover announces new partnership with Event Rider Masters

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Whitley, UK, 10 July 2017: Land Rover will be Official Vehicle Partner of the Event Rider Masters (ERM), which heads to France for the first time this weekend for the fourth leg of the 2017 series at Haras de Jardy, near Paris. The world’s leading all-terrain vehicle manufacturer will transport vets, doctors, officials and stewards around ERM events, as horses and riders battle it out for the coveted Masters title. 

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: “Land Rover has long been synonymous with equestrian sport – in particular Eventing – so this is a natural progression for us to join forces with the Event Rider Masters.

“The ERM series is an exciting and innovative competition, but at the same time it hasn’t lost any of the heritage and traditional values of the sport. At Land Rover, we completely relate to this concept – we share a love for innovation balanced with tradition and are excited to come on board at such an early stage.”

Tindall, who finished third at the Rolex Kentucky Three-Day Event presented by Land Rover with High Kingdom at the end of April, said: “The Event Rider Masters is a really exciting new concept for Eventing and it is great news that Land Rover has partnered the event given their long-term involvement with the sport. The innovative format and involvement of the leading riders will hopefully attract new audiences around the world.”