Event Rider Masters (ERM) has re-appointed Red Handed as Host Broadcaster for the 3rd year of the International Eventing Series.
Launched in 2016, ERM condenses the traditional three-day event into two days. Live streaming every competitor’s round and including all three disciplines - Dressage, Show Jumping and Cross Country, ERM’s six-leg 2018 calendar builds on the International expansion into mainland Europe with the introduction of a new competition in Belgium.
ERM is the most valuable Series in the sport of Eventing. It provides the world’s best event riders with an international stage on which to compete for an unprecedented total prize-money fund of £350,000. The prize pot for each UK leg is £50,000, while each European leg offers €57,000. The riders also compete for an additional £50,000 prize for the 2018 ERM Series Championship Title.
Red Handed is an award winning, independent production agency with a wealth of experience in Live Broadcast Feeds, HD Digital Streaming, Highlights Packages, News Clips, Digital and Broadcast Distribution. Their client roster reflects the diversity of their production capabilities across a range of different sports on a global basis, with their skills expertly honed on difficult-to-capture production work in very challenging locations.
Working with a range of top clients from high velocity sporting events to innovative forward-thinking brands, Red Handed consistently create compelling content for the sporting arena.
Producing secure live stream coverage, digital content and an 8-part TV series showcasing the 6 ERM legs, as well as a season preview and highlights shows, Red Handed will join ERM in showcasing the Sport of Eventing to a wider Global Audience.
ERM remains a leading innovator in the broadcast, digital coverage and promotion of equestrian sport. With the desire to incorporate accessibility, cutting edge technology and high-class production in the presentation of this world class sport, ERM aims to fully engage both remote TV audiences and on-site spectators.
Red Handed will also be offering ERM support by means of a new digital and social media distribution service.
Sam Usher, Founder and Creative Director, Red Handed said: “We’re delighted to be working with Event Rider Masters again as the host broadcaster. I am really excited about the new digital distribution service, and other innovations we will bring to the coverage of the Series. This will ensure that we deliver exciting and compelling content for both a digital and broadcast audience around the globe to help grow the reach of this world-class series.”
Jim O’Toole, CEO, Event Rider Masters said: “Red Handed demonstrated an instinctive understanding of the challenges of televising our sport last season and delivered robust media exposure for our sponsors and partner events. We are excited about our ongoing collaboration which will see even more technical innovation this year. The integration of compelling and rich digital content into a joined up social media campaign will bring the many facets of our equestrian triathlon to our content-hungry fans before, during and after events.”